LPI CONGRESS │ 28/29 October 2021 │  VIENNA & VIRTUAL

Location: ANDAZ VIENNA AM BELVEDERE Arsenalstrasse 10, 1100 Vienna, Austria

Congress theme: how to sell legal protection in a digitalised world

Who should attend: everybody who is involved in sales, marketing, innovation and development of legal protection insurance

The congress is about distribution and marketing with a specific focus on legal insurance and its services. Presently, the distribution of legal protection is exposed to challenges: digitalisation, Covid-19 and emerging demands are drivers for change. Insurers risk losing an entire generation of new customers if they do not adapt and learn how to reach them. Legal Protection International aisbl wants to identify those challenges and discuss how marketing and distribution can be made more efficient to reach customers also in the future.


Thursday 28 October: 18h30-22h30-Networking reception with cocktails and food in the hotel

Friday 29 October:
Henrik Jensen
, CEO of Legal24 Norway & LPI Board member, will moderate the congress

9h00-9h20:        Welcome & housekeeping

9h20-9h50:        Selling legal protection insurance (including Q&A), BCG requested as speaker (t.b.c.)
Insurers stick to traditions and have been selling their products through familiar channels for decades. Get insights how insurance distribution has been working and which trends have been emerging in different countries.

9h50-10h30:       Which are the issues and challenges insurers have to face when selling legal protection?
Fireside chat with Jackie Nagtegaal, CEO Law For All, South Africa, and Rainer Brune, CEO ROLAND Rechtsschutz, Germany
Digitalisation, data protection requirements, cyber-attacks, aggregator platforms. These are only a few examples of issues which have an impact on insurance distribution. Jackie Nagtegaal and Rainer Brune explain why and how these developments have influenced their companies’ sales strategies.

10h30-11h00:      Coffee break

11h00-11h30:       B2C Insurance in the Digital Age with Generation Z, requested as speaker (t.b.c.)
Born 1997 to the present, Generations Z and Alpha represent an important part of the population and come sharply into view as new customers. Be part of our discussion about what it takes to win over those youngsters who learnt swiping before talking.

11h30-12h30:      Group Work

12h30-13h45:      Lunch break

13h45-14h05:      The Law of Connection: Why Relating to Customers’ Emotions Matters, Kaiél Grobler, Seek the Just | Lawyer, Digital Marketer & Legal Design Expert
Companies invest millions into boosting brand awareness and client satisfaction, often overlooking the most powerful customer value driver: emotional connection. Join us in this intriguing discussion on how capturing customers’ hearts and creating human-centric experiences drives business growth and profitability

14h05-14h50:      #Access2Justice – New emerging pathways (including Q&A), Alicia Insurance ( requested as speaker (t.b.c.), Get-Safe ( requested as speaker (t.b.c.)
How good is a just legal system if the average individual cannot access it because he lacks sufficient funds? Find out about fascinating innovations how legal insurance can be made available at a reasonable price and completely in-line with personal needs.

14h50-15h00:     Short break

15h00-16h00:     Shape the business you want: Inspirations from a futurist, Gerd Leonhard (
We are confident to know what the marketing landscape looks like right now. But selling successfully actually requires to be up-to-date with constant changes and to adjust permanently. This talk will inspire you to deal with the ‘future shock’ and embrace change to be first with emerging trends that gives you as marketer a competitive advantage.

16h00-16h45:     What is the Brave New World for Legal Protection? Panel discussion with Q&A
The right strategy for marketing and selling will be key for the future success of legal protection and for safeguarding insurers’ ability to facilitate access to justice! Join this topical discussion on pros and cons of different distribution channels and how an industry, suspected of greed, can attract young customers whose attention spans is eight seconds at most.

16h45-17h00:     Wrap-up and outlook for the industry