A unique approach to legal services: how Coop Legal Protection Insurance is redefining access to justice with its new concept YLEX. Ioannis Martinis, Head of Communication YLEX AG, Head of Legal Tech at Coop Rechtsschutz, allowed us a closer look on site!
In September 2019, the Swiss legal protection insurance company Coop Rechtsschutz implemented a new legal retail concept that is unique in its form. Worldwide. Its lawyers offer professional legal advice and combine a digital and physical approach with walk-in stores at high-traffic pedestrian locations, by phone and online; offering customers good physical and virtual accessibility – at very competitive prices. Always with the aim to put the customer and his needs in the center.
During the pandemic YLEX has opened 4 stores, expanded its digital platform and now employs 25 lawyers. At this webinar we streamed live from YLEX’s Zruich store to take a closer look while Ioannis explained his extraordinary concept. We wanted to know how to maintain a walk-in concept, during a pandemic with lockdowns, whether the concept has been successful, what the lessons are after 2 years of operational activity, where the challenges of such a concept lie, and whether there is still room for improvement for the future.
Ioannis Martinis, Head of Communication YLEX AG, Head of Legal Tech at Coop Rechtsschutz
As lawyer, keynote speaker, editor, and co-founder of the Digital Minds Society, Ioannis is passionate about technology, innovation and online trends. He lectures at the University of St. Gallen and the University of Applied Sciences Zurich on law in the digital age and the impact of technology on the legal industry. As an expert in law and legal tech, he sees not only the disruptive element of legal tech for incumbent lawyers, but also the element of empowerment. The empowerment to provide legal services in an unprecedented way as it has never been possible before. With the innovative concept of YLEX, Ioannis and Coop Rechtsschutz follow new paths of selling legal services and providing access to justice.
Ioannis.Martinis@Ylex.ch │ https://www.linkedin.com/in/ioannis-martinis/